Hype, Spin, and Lies?
I was pretty excited to read this, as I had proposed a Zagat's of wine quite some time ago, although they seem to be confusing consumer with wine lover. Clicking on the link to their website was an eye-opener. How many of you remember the movie/video "Sex, Lies and Videotape," precursor to You Tube and Flickr. First, the appearance of democratic wine revolution! "Rate the wine!" Then, "Search Wine Ratings" - a totally incomprehensible web page purporting to offer wine ratings, but actually set up to sell wine. How about an "1899 J & K Muscat for 13USD" or a 2003 Chardonnay from "Three Blind Moose Cellars" for $6.99? A Three Blind Moose sweatshirt? Is this a spoof? A trailer for the sequel to Sideways? Having been put through the statistics wringer in grad school, I don't see much evidence of statistics here.
What's with WineApe? Is that like GorillaTrade.com? Does it mean that instead of aping Robert Parker we should ape each other?From wine by the numbers to wine by the numbers? Lemmings? Those of you who read this blog, know my position on Parkerization and the globalization of wine. But is data from every Dick, Jane and Harry, going to be any better? Will it be a case of garbage in , garbage out? At least with Parker you know his taste and can calibrate your own to his. What would Socrates say? Would Harry Potter drink any of this stuff when he's old enough? It remains to be seen. This is a serious and difficult question about wine ratings. I mean , I'm not saying anybody is lying, I'm just wondering if I'm seeing hype and spin.