African Americans and Wine
What's wine got to do with it? Wine is one signifier of middle class success in our society, to say nothing of the pleasure derived from it. While still relatively small in number, more and more African Americans are drinking and tasting wine. According to MFK Research, 9.8% of wine drinkers are African American compared to being approximately 12% of the general population. I see African Americans buying wine all the time in Total in Tucson.
In the past ten years or so, there are more and more African American wine writers, sommeliers and vintners. Dorothy Gaiter may be the most prominent wine writer, while black winemakers have formed themselves into the African American Vintners Association in the Napa Valley. In 2002 the African American Wine Tasting Society was formed and they report significant growth.
What wine will Obama and Michelle serve in the White House?
Like wine, people come in many different colors.
Let us celebrate diversity!