Vinography blogger, Alder Yarrow, just got a mention in the International Herald Tribune for his comprehensive knowledge of San Francisco wine bars, but, unfortunately, there was no mention of his preeminent blog. This seems to be a consistent trend in the mainstream media. Are they afraid of blogs? Not exactly! Some mainstream writers such as Eric Asimov of the New york Times have their own blogs and many of them are quite good. Maybe it's a case of covering all their bases or, perhaps, mainstream bloggers are saying, "Anything you can do, I can do better." To some extent that may be true. Many mainstream writers have honed their craft, but the problem is they and their editors are always looking over their shoulders at actual and potential advertisers. How many negative reviews have you read in your local or national newspaper. On the other hand, how many negative reviews have you read in blogs. Just like this post, many wine blogs are limited to commentary and seem to be written primarily for other wine bloggers rather than for the general blog reader or even for people with a significant interest in wine rather than blogs. I generally try to write for you - someone interested in wine. Most of my hits come from people all over the world with specific questions about specific wines. If the wine blogging community were not so inbred and solipsistic, they would reach more people like the mainstream media, yet the mainstream media do seem to be threatened by bloggers. After all blogs are free and a labor of love and bloggers are free to express their ideas and opinions in a less guarded way.