Retailers Wake Up!

Retailers of the world, more specifically, of Washington and Arizona, wake up, you have nothing to lose but your sales. We have heard many reports of wineries increasing sales out of their tasting rooms, consumers ordering direct from the winery, because you are not carrying Washington state "boutique" wines that consumers want. It is time to think outside the box instead of hunkering down and folding up the tent. Follow in the footsteps of Kent Jeppesen at "the wine station." You are the bottleneck between eager consumers and eager wineries. Where are those Washington wine end displays? Right out in front of Australia? If you don't lower your prices and offer the wines that consumers want, you may be cut out of the loop. Cheers!